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2026–2027 Season Creative

Viktorina Kapitonova by Siobhan Beasley

A Shared Experience

For the first time ever, our campaign showcases 28 dancers as audience members in imagined scenes around our beloved theater. The video and photography celebrate the joy of an experience at Boston Ballet. From arriving at the theater with friends and the collective breath before the music begins and the curtain rises, to the unrepeatable moments that exist only once and linger long after the curtain falls; the experience at the theater is shaped by the energy exchanged between dancers and audience—an essential dialogue that brings the art form fully to life.

We hope you will enjoy exploring our fantastical scenes as much as we enjoyed creating them for you.

Yue Shi, Chenxin Liu, Lia Cirio and Paul Craig by Brooke Trisolini

The Location

All video and photography used in the campaign were created at our home theater, Citizens Opera House. Built in 1928 and painstakingly restored in 2004 the theater is full of intricate detail and majestic spaces full of historical detail. Our collection of photography explores the spaces of the theater, bringing them to life in six key scenes and a ballet performed with the house seats as the grand backdrop.

Chyrstyn Mariah Fentroy by Siobhan Beasley

The Fashion

As a non-profit, we often look for talent and savings within our own internal community. For this shoot, Company Soloist Lawrence Rines Munro and Chief Marketing Officer Deborah Moe styled the looks in the shoot from their own closets. Dancers styled their own hair and makeup and provided their own footwear as well as rehearsal wear for the video. Lastly, the Boston Ballet costume department lovingly fit and finished each look so our dancers could move and sparkle in each spectacular scene. We are so grateful to everyone involved for their passion and creativity.

Abigail Merlis, Lawrence Rines Munro, and Alexandria Heath by Siobhan Beasley

Racing to Make Curtain

Scene 1

Boston is known for its traffic as much as its thriving live arts scene. Despite best laid plans, running late to the theater is a familiar scene to our audiences. In this collection of photos, we show a trio of excited friends racing towards the entrance of the theater.

WanTing Zhao by Siobhan Beasley

Your Cinderella Moment

Scene 2

One of the most photographed moments at the Citizens Opera House is on the grand lobby staircase. Whether a whole family posing in front of our decorated Nutcracker tree or an influencer dressed to impress, the staircase is always a must-have photo op and a chance to have your very own “Cinderella” moment.

Madoka Sugai, Sage Humphries, Chyrstyn Mariah Fentroy, and Chisako Oga by Siobhan Beasley

Secrets at Intermission

Scene 3

The theater is always abuzz after the curtain falls on Act 1 of a ballet. Whispers can be heard across rows of seats and in the bar lines. In this scene, we imagined a group of friends enjoying refreshments in the Smoker’s Lounge on the mezzanine level. With its gold damask walls, high chandelier, and intricately carved fireplace it invites drama and fun moments between the acts.

Paul Craig, Yue Shi, Lia Cirio, and Chenxin Liu by Siobhan Beasley

A Perfect Date

Scene 4

Generations of couples will tell you that there is no better date than a night at the ballet. In this scene we cast our two lovely married couples enjoying the view and reminding us that we should always make time for dance, music, memories, and laughter.

Artists of Boston Ballet by Siobhan Beasley

Making Memories

Scene 5

Live performances are a perfect opportunity to get together with friends. In this scene we show a rather raucous group of friends enjoying themselves in the lower lobby and making memories at the ballet.

Artists of Boston Ballet by Brooke Trisolini

A Shared Experience

The inspiration for our video came from the connection between the audience and performers. As dancers and musicians, we feel the energy from the audience, and it unlocks new depths for us as we bring the choreography and symphonies to life. As audience members, watching the performers on stage lifts us out of our seats and fills us with inspiration unlike anything we see on a screen.

The video showcases new choreography from Principal Dancer Lia Cirio, original music from Josh Knowles, and a violin duet by Josh Knowles and Boston Ballet Orchestra Concert Master Christine Vitale.